Kellian Adams Pletcher is the mastermind behind Green Door Labs, which builds location-based, transmedia games for museums and non-profits. Kids and adults alike use smartphones, pencil and paper, and other tools to learn the stories behind art, what life was like on the Oregon Trail, how to use a library, and more. Green Door Labs’ experiences leverage existing resources and platforms to make the design of fun, interactive experience accessible to any organization, no matter what the budget. From her international experience as an educator in China to working with one of the first mobile payment apps, Kellian brings a wealth of experience and passion to these pursuits.
In this interview, Kellian and I talk about the value of gamification to learning; the company’s roots in social location-based gaming platform SCVNGR, which became LevelUp; the replay value and portability of games designed for specific locations; the advantages of Green Door Labs’ own platform, Edventure Builder, to Inform and Twine; how Green Door Labs compares and contrasts to live experiences such as escape rooms or augmented reality games like Pokémon GO; how to get adults to cosplay when they think dress-up is for kids; and Club Drosselmeyer, her interactive swing club with live actors and puzzles.
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