Dr. Melissa Chaplin is the head of client strategy at Game If You Are, a UK-based marketing firm helping indie video games get the attention they deserve. When not writing press releases, editing trailers, and landing podcast spots for upcoming developers, Melissa is busily building community. She’s the founder of Games Industry Lunch Club, a monthly online networking event; a participant in Limit Break, a mentorship program for games industry professionals; and the former organizer of PhD Write Up, where she addressed the isolation that is often inherent with writing an academic dissertation.
In this podcast interview, Melissa and I chat about when a game developer should start thinking about marketing; what a reasonable marketing budget is, and how to afford it; how much marketing and community building a developer should expect to do on their own; the benefits of a mentorship program, and how to get the most out of it; the intersection of gaming and fashion; why academia can be so competitive; how her education has lent itself to games marketing; and her upcoming new role at Robot Teddy.
Stream the audio edition of this interview below or from Apple Podcasts, Google Podcasts, Amazon Music, Spotify, Overcast, Pandora, Pocket Casts, iHeartRadio, TuneIn, RadioPublic, or the Internet Archive. Click past the jump for a transcript and links to resources mentioned in this episode.